We are about YOU. 

You, the startup founder. You, the marketing head of an SME. Or you, who is the sort of person who wants to build a business that will change the world.

You have most things sorted out, the idea and the product. Maybe you already have a great team too. But there is something intangible yet crucial missing.

When you speak to potential investors and customers, they don’t seem to share the excitement.

You probably understand the problem – there is no compelling story. 

We understand that it is easier said than done. When you have so many directions to go in, it is difficult to choose just one that describes you.

We, at Story Co use our proprietary SCM(Story Company Method) to co-create a clear, concise and compelling brand story for you.

A story that will make customers realise that your product/service is the solution they need to try out. A story that will drive home your value proposition to potential investors. 

Story Co was born out of Sachin’s realisation that many companies and startups fail because they do not have a simple and cohesive story. Even when they do, they either narrate it in the wrong manner or to the wrong people.

Sachin has himself experienced this problem firsthand, first as a publicist for various brands and companies, and later as the head of operations of a content startup. Story Co is a culmination of his many skills – public relations, journalism, storytelling and being an entrepreneur.

He did not realise it back then, but it is this quest for stories that had Sachin quit his PR career to travel the world. The trip eventually took him through 14 countries in 18 months. It was during this time that he started searching and narrating stories of trials and triumphs of people and cultures from around the world. 

His articles started appearing in Natgeo Traveller India, Forbes Life India, Roads and Kingdoms, Dailyo, The Quint, and many other Indian and international media outlets.

Sachin then decided to help brands and startups with his brand story coaching abilities and become a catalyst for their growth.

So this is the question we ask ourselves at Story Co every day – ‘what makes for a great story?’

And our answers have always proved effective in enabling our client partners to tell theirs more effectively.