Long Reads
The rule of 3 and how you can use it as a powerful communication hack
Do you happen to know the three most important powerful words to have been said in American history? They are – life, liberty, and the pursuit of happiness and these words are mentioned in the U.S. Declaration of Independence. Feels inspiring and powerful, doesn’t it?
Business Storytelling 101 - Tips, Tricks & Techniques
Business storytelling – a phrase that has managed to leave many confused. How can a technical and tactical thing like business be combined with a creative concept such as storytelling? This very paradoxical nature of both concepts is actually the beauty and strength of business storytelling.
Why some brands behave like humans on social media?
You maybe thinking, ’Sachin, this makes for interesting content on social media.’ And that’s right.But the reason I decided to write this blog is to understand why this kind of content or marketing works for brands on social media. Also if there’s something that other brands and individuals can learn from this. Watch the Youtube video we made on this story.
What makes Shark Vineeta Singh a prolific public figure?
Vineeta Singh is a trailblazer, she is a superstar. If you haven’t heard of Vineeta already, then you probably aren’t watching enough television or OTT in India. She was one of the sharks and investors on Shark Tank India’s first season. She is the also the CEO of Sugar Cosmetics, which is a fast growing Indian cosmetics company. Vineeta has her own signature style and commands a lot of influence with young and millennial audiences in the country at the moment.
How Did A Young Entrepreneur Deceive Super Smart Investors?
Elizabeth Holmes, the founder of Theranos, was all of 19 when she founded her healthcare diagnostics company. The company’s machine, Edison, was going to revolutionize the healthcare industry. Theranos claimed that they could run over 200 tests with a single drop of blood. Goodbye, painful needles!
Storytelling For Success: Lessons From Airbnb’s Journey
Those were early days of 2014, I had made up my mind to quit my job and travel the world. But the question was, how to fund the trip?
There were many options on the table, including crowdfunding. But there was one option that could have help me make a monthly income. My mother and I had stumbled upon the idea while traveling through Europe in the summer of 2013. The idea was ‘Airbnb’.
Is Moving To A Small City Worth it?
You know I loved Bombay when I was growing up. All those stories about it being the city of dreams and the one that rewarded you for your hard work were things I believed in.
Honest Vipassana Experience: Should You Go For A Course Or Not?
I remember the day my friend Kiara(name changed) came back to my home in Mumbai after her first Vipassana experience. She had taken a vow of silence for those ten days and had to adhere to a strict regimen of meditation. Up by 4, she’d go to bed after 9 pm. She had to meditate almost the entire day.
Storytelling: Best Business Skill To Learn In 2022?
If you read my last blog post with an update of 2021, then you probably know that I ended the last year with my first ten-day Vipassana course. The silent meditation retreat taught me many things, and is potentially life-transforming. I will be sharing more about those ten days and what changes they brought into my life in my next blog post.
2021: Ready, Steady, Slow
I still remember the day we arrived in the South Indian city of Mysore(I prefer calling it Mysuru) with nothing but our backpacks. Technically speaking, it took us a 90 minute flight from Mumbai to Bangalore and a three hour cab ride to get to the city. But the actual journey had been much longer. 2017 was when I visited Mysuru for the first time and was smitten by it.
Lessons In Storytelling From WeWork’s Adam Neuman.
Some of us have watched WeWork’s fall from grace with the interest of a voyeur. It is no longer the coolest startup on the planet. Only a couple of years ago, things were different. No meat and no poultry at parties, only fish. Cool people as community managers. All round party-like atmosphere. That’s how I remember my time at WeWork.
win with stories: of Barack Obama and Airbnb
2020 was a fabulous year. I know it sounds weird. And while most of you would disagree, I say this from a purely personal standpoint.It was back in 2015 that I quit my PR job with the intention of achieving three things a)travel extensively b) become a travel writer and author a book, and c) build my own business.
2020: The year that saved me.
2020 was a fabulous year. I know it sounds weird. And while most of you would disagree, I say this from a purely personal standpoint.It was back in 2015 that I quit my PR job with the intention of achieving three things a)travel extensively b) become a travel writer and author a book, and c) build my own business.
How Vineeta Singh Is Using ‘Fear As Fuel’ To Build Her Startup
Conferences can be boring, and sometimes totally unproductive. But ‘Against All Odds’ startups conference by Freshworks was different. It was filled with power-packed sessions and gave attendees the opportunity to have meaningful interactions with each other.
Communicating During A Crisis: Lessons From Our Indian-American Counterparts
I have always had a bone to pick with Indians(which includes myself). Indians are some of the best mathematicians, scientists, engineers and coders.
Role Of Symbols And Rituals In Storytelling.
When we think of storytelling, the image that immediately comes to mind is a group gathered around a campfire and listening raptly to one among them narrating stories.
Why Writing Every Day Is A Good Habit For Business Success?
You have heard or read many times that writing or journaling is a great idea. But have you heard that it is a good habit for business success? Maybe not.
'Fast, Cheap And Viral': Playbook On How To Create Good Videos(At Almost No Cost)
If you are running an SME, startup or a personal brand, video marketing is already on your mind. ‘How to create good videos’ is probably a question you are grappling with in an age where the video is the preferred choice of most audiences.
Atmanirbhar Bharat And Modi: The Story And Its Teller, An Analysis
I was in the kitchen when the speech started. By this time, I was bored with the drama surrounding the PM’s speeches during the lockdown. Yet, the speech started to pique my interest within the first few minutes.
Startup Lessons From Travel
I admire Startup founders, they are a different breed of human beings. And that is why I started Story Co as well, to make the lives of these madmen(and women) of the business world a tad bit easy and a lot more successful…